In Spain, lemonade made cheaper when temperature rises
When the weather is hot, sales of lemonade go up – this is something that even entrepreneurial kids can understand. However, weather predictions aren’t the best foundation on which to base a business. In order to bypass actually knowing what the weather will be like, marketing agency Momentum Madrid worked with Coca-Cola to create a vending machine selling its Limon Y Nada beverage, fitted with a temperature sensor that detected how warm it was in the location it was placed. When the temperature rose, the price of the drink was automatically reduced in order to offer smart discounts at exactly the right moment.